QUOTES
"The
new course we're on at Interface ... is to pioneer the next Industrial Revolution:
one that is kinder and gentler to the earth."
It's
not just the right thing to do, it's the smart thing to do.
One
of the biggest things that needs to change is the educational system. Universities
are still teaching a system to students that destroys the biosphere.
The
way we've all been doing business is completely environmentally unsustainable
-- not to mention just wrong. If we continue this way, we'll all be committing
suicide. We have to change from the extracting, wasteful, abusive system of the
first Industrial Revolution to the waste-free and benign Second Industrial Revolution.
Business
and industry should be leading it [the Second Industrial Revolution] because if
they don't, we're all doomed. You can't have an economy that destroys the basic
infrastructure. We need to stop destroying the biosphere
I'm
most frustrated by those who just don't "get it." Those who deny the overwhelming
scientific evidence regarding global warming; those who think that we can continue
on the same path we've been traveling since the first industrial revolution. I'm
equally perturbed by "green wash," the practice of using the environment or any
other social issue purely for economic or personal gain.
When
you are being asked to make the business case for sustainability - perhaps ask
them to make the business case for being un-sustainable.
There
are noble fortunes to be made in the transition to sustainability.
